CHARLENE NIELSON
Director Enterprise Games
BCLC

Charlene Nielson is the Director, Enterprise Games for BCLC, a crown corporation responsible for the conduct and management of commercial gambling on behalf of the Government of British Columbia.  Charlene is responsible for the strategic oversight of the Lottery, Casino and Sports game portfolios in retail, hospitality, land-based casinos and I-gaming channels. 

Charlene has over 18 years of leadership experience in strategic brand building, product management and revenue responsibility.

Charlene is based in Vancouver, British Columbia and is a graduate of UBC School of Business Leadership Program and holds a Diploma of Marketing Management from BCIT.  Charlene also holds a Diploma from the Wine and Spirit Education Trust (UK) which comes in handy at wine tastings.