Marketing Committee

The Marketing Committee is responsible for overseeing all GGW marketing and public relations initiatives.


Ginny Shanks brings 30 years of gaming industry experience in marketing and operations to her current role as Executive Vice President and Chief Administrative Officer for Pinnacle Entertainment. In this role, she is responsible for all company-wide marketing strategies, including the ongoing development of distinct property brand positioning and overall branding strategies; enterprise digital marketing efforts; and the continued evolution of the my choice guest loyalty program. She also has oversight of Food & Beverage, Hotel Operations, Guest Service, Information Technology, and Gaming Operations. Prior to joining Pinnacle Entertainment in October 2010, as the Executive Vice President and Chief Marketing Officer, Ginny held senior executive positions for more than 25 years at the property, division and corporate levels of Caesars Entertainment, Inc.


  Jennifer Weissman has close to twenty years of experience as a marketing leader within the gaming industry. Prior to joining Penn National Gaming, Inc., in November of 2015, Weissman spent 17 years in various marketing roles at Caesars Entertainment, formerly Harrah’s Entertainment, Inc. Weissman started her career in gaming at Hollywood Casino Tunica, as a public relations coordinator. Prior to joining Penn National Gaming, Inc., Weissman served as Regional Vice President for Caesars, overseeing the strategic marketing efforts for nine geographically and competitively diverse casinos and hotels that generate over $1.5 billion in gaming revenues.  Weissman also has extensive property level experience, serving as the head of marketing at casinos in several of PENN’s current markets, including St. Louis, Tunica, and ChicagoLand. Additionally, Jennifer was part of the opening team for the Harrah’s Rincon property in San Diego.

  Tiffany Sides currently serves as the Executive Director of Marketing Operations for Station Casinos. In this role, she leads the corporate marketing initiatives for all Las Vegas brands to include promotions, rewards programs, guest feedback and direct collaboration with all property Directors of Marketing. She joined Station Casinos in January 2016 and has worked with three other gaming companies in Las Vegas over the last 12 years. Tiffany obtained her Bachelor of Arts in Sociology from the University of California, San Diego and enjoys volunteering with various organizations throughout Southern Nevada including U.S.VETS, Global Gaming Women, The Junior League of Las Vegas, HELP of Southern Nevada, The Smith Center for the Performing Arts and The University of Nevada, Las Vegas.